Richard Howard’s prefatory note to Barthes’s The Pleasure of the Text, translated by Richard Miller in 1975:
The French have a distinguishing advantage which Roland Barthes, a Frenchman through and through, has taken, has used, has exploited in his new book about what we do when we enjoy a text; the French have a vocabulary of eroticism, an amorous discourse which smells neither of the laboratory nor of the sewer, which just—attentively, scrupulously—puts the facts. In English, we have either the coarse or the clinical, and by tradition our words for our pleasures, even for the intimate parts of our bodies where we may take those pleasures, come awkwardly when they come at all. So that if we wish to speak of the kind of pleasure we take—the supreme pleasure, say, associated with sexuality at its most abrupt and ruthless pitch—we lack the terms acknowledged and allowed in polite French utterance; we lack jouissance and jouir, as Barthes uses them here. The nomenclature of active pleasure fails us—that is the “matter” Sterne had in mind when he said they order this matter so much better in France.
Roland Barthes’s translator, Richard Miller, has been resourceful, of course, and he has come up with the readiest plausibility by translating jouissance (for the most part: Barthes himself declares the choice between pleasure and the more ravaging term to be precarious, revocable, the discourse incomplete) as “bliss”; but of course he cannot come up with “coming,” which precisely translates what the original text can afford. The Bible they translated calls it “knowing” while the Stuarts called it “dying,” the Victorians called it “spending,” and we call it “coming”; a hard look at the horizon of our literary culture suggests that it will not be long before we come to a new world for orgasm proper—we shall call it “being.”
Roland Barthes, in any case, calls it jouissance, as his own literary culture entitles him to do, and he associates his theory of the text, in this new book, with what has been a little neglected in his own and other (French) studies of what we may take, what we may have, when we read: the pleasure of the text. Pleasure is a state, of course, bliss (jouissance) an action, and both of them, in our culture, are held to be unspeakable, beyond words. Here, for example, is Willa Cather, a writer Barthes has never heard of, putting in a plea of nolo contendere, which is, for all its insufferable air of customary infallibility, no more than symptomatic:
The qualities of a first-rate writer cannot be defined, but only experienced. It is just the thing in him which escapes analysis that makes him first-rate. One can catalogue all the qualities that he shares with other writers, but the thing that is his very own, his timbre, this cannot be defined or explained any more than the quality of a beautiful speaking voice can be.
In the puritanism of our expressivity, what can be said is taken—is likely—to be no longer experienced, certainly no longer enjoyed.
Yet Barthes has found, for all Cather’s strictures, a way to speak pleasure, a way which leads him to abandon the systematics of earlier studies (he has found this way before: this new book is to S/Z as his essay on Japan, L’Empire des Signes, is to Système de la Mode: a writer’s aphrodisiac); his way is to give himself away—literally, to confess, to speak with all the entranced conviction of a man in the dock: to give himself up to an evidently random succession of fragments: facets, aphorisms, touches and shoves, nudges, elbowings, bubbles, trial balloons, “phylacteries,” he calls them, of an invisible design—the design is the simple staging of the question “What do we enjoy in the text?” The design is not quite invisible, perhaps, for it obeys the most arbitrary (and apparent) of orders, the alphabetical, which governs Barthes’s series of proses in such a fashion that we feel held somewhere between the high-handed and the underhanded in the aspiration to catch pleasure out, the effort to catch up with bliss. Like filings which gather to form a figure in a magnetic field, the parts and pieces here do come together, determined to affirm the pleasure we must take in our reading as against the indifference of (mere) knowledge, determined to instance our ecstasy, our bliss in the text against the prudery of ideological analysis, so that perhaps for the first time in the history of criticism we have not only a poetics of reading—that, I think, is what Barthes has managed so marvelously to constitute in S/Z—but a much more difficult (because supposedly inexpressible, apparently ineffable) achievement, an erotics of reading.